PAID MEDIA PORTFOLIO

FROM SOCIAL TO AI, AND BEYOND

Sergei Shik.

Paid Media Execution
that Drives Cultural Impact

With over a decade of experience, I bring not only 'hands-on-keys' knowledge, but an industry-leading drive of Paid Media towards results your Brand will feel.

EXPLORE THE WORK

SOME OF THE GREATEST BRANDS I HAD THE HONOR COLLABORATING WITH

AppleTinderWarner Music GroupHBO
IBMUniversal PicturesLAIKA StudiosWarner Bros. PicturesRemitlyHumanaJaguar

The work.
Delivering Impact.

From Technology to Entertainment, and beyond. Different worlds. The same ambition: turn attention into growth.

Apple01 / 04
≈30%

QoQ subscription growth · Double-digit Million Dollar Media Investment

Applevia OMD

Scaling acquisition across a multi-product subscription portfolio.

Led strategy across Apple TV+, Arcade, Fitness+, Sports and App Store initiatives, pairing product-specific audiences with disciplined experimentation.

  • ≈30% QoQ subscription growth
  • 15–30% QoQ install growth

PAID SOCIAL · APPLE SEARCH ADS · DISPLAY

tinder02 / 04
$5M+

Monthly Media Investment

Tindervia VaynerMedia

Lowering acquisition costs at scale.

Led U.S. and Canada media strategy across a $5M+ monthly investment, uniting creative testing, audience segmentation, bidding and analytics.

  • 20–30% lower registration cost MoM
  • ≈50% better re-registration cost

SOCIAL · CTV · SPOTIFY · PODCASTS

WARNER MUSIC GROUP03 / 04
34%

Year-over-year campaign ROI lift

Warner Music Groupin-house

Turning culture into stronger campaign performance.

Directed paid social across UPROXX, HipHopDX, Lasso Nation, artist campaigns and branded partnerships with a focus on repeatable creative learning.

  • 34% YoY campaign ROI lift
  • 1B+ total impressions supported

PAID SOCIAL · VIDEO · INFLUENCERS

LAIKA04 / 04
GLOBAL↗

International theatrical campaigns

LAIKA Studiosvia WPP

Building international theatrical attention with intent.

Directed full-funnel paid social across multiple markets, from qualified trailer viewing through site traffic and ticket-purchase intent.

  • Millions of qualified video views
  • Multimillion-dollar monthly investment

META · TIKTOK · SNAPCHAT · REDDIT

10+
Years of experience
$10M+
Monthly media led
14
Largest team led
1B+
Impressions supported

Make every
move count.

Paid Social expertise is just the beginning. My curiosity is the driver of progress for your brand.

01

Growth strategy

Full-funnel planning, audience sizing, channel allocation and retargeting shaped around the business outcome.

02

Creative intelligence

Structured testing and performance narratives that turn media signals into sharper creative decisions.

03

Measurement systems

Attribution, incrementality and reporting designed to make the next decision clearer.

04

Leadership at scale

Teams of up to 14 and close orchestration across creative, analytics, product, search and programmatic.

ALWAYS HANDS-ON-KEYS, ALWAYS FLUENT

CTVDOOH

A Decade of Never Standing Still.

Los Angeles based.
New York shaped.
Globally experienced.

The full story on LinkedIn
  1. 2026

    WPP · LAIKA Studios

    Paid Social Director

    International theatrical strategy, activation, optimization and executive client counsel across multimillion-dollar programs.

  2. 2025—26

    VaynerMedia · Tinder

    Associate Director, Paid Media

    $5M+ monthly investment, U.S. and Canada growth strategy, and leadership of a 14-person team.

  3. 2025

    OMD · Apple Services

    Associate Director, Paid Social

    Acquisition and subscription growth across Apple TV+, Arcade, Fitness+, Sports and App Store initiatives.

  4. 2023—25

    Glows Ads

    Freelance Paid Media Director

    Growth counsel for fintech, ecommerce and consumer brands including Remitly, Allbirds, Versed and Dossier.

  5. 2020—23

    Warner Music Group

    Director, Paid Social Marketing

    Artist, culture and branded-content programs across UPROXX, HipHopDX and Lasso Nation, reaching 1B+ impressions.

  6. 2019—20

    Spark44

    Group Director, Paid Social · Contract

    Paid media leadership for Jaguar Motors, Tata Entertainment, Tetley Tea and Eight O’Clock Coffee.

  7. 2019

    EightBar · Mindshare · IBM

    Manager, Paid Social

    B2B demand generation across Watson, Watson Health and IBM Cloud with a four-person team.

  8. 2016—19

    iCrossing · Warner Bros. · Sitaras Fitness

    Earlier leadership roles

    Entertainment, healthcare, luxury and fitness work spanning Universal Pictures, HBO, Humana and LVMH brands.

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